Briana Brownell, B.Sc., M.A.

Dr. ANIE Creator, Co-Founder

“I created the cognitive technology that allows ANIE (Automated Neural Intelligence Engine) to understand language. Building ANIE constantly humbles me. There have been so many instances where the intelligence of the system surprises me with insight that I had not expected.” – Briana Brownell

Now, ANIE has “gone to medical school” and Dr. ANIE is here.

“I wear a dual hat as the CEO of Pure Strategy, Inc and as Hcare’s Chief Data Scientist. The diversity and volume at which new data is available is increasing at lightning speed. Hcare Health’s partnership with Pure Strategy was developed to benefit from the opportunities that this wealth of data can provide. Together, we are augmenting best-in-class research methodology and consulting experience with smart, artificial intelligence assisted text analytics, competitive intelligence, forecasting and predictive analytics – all applied to health. In order to help the healing process, our methodology identifies value drivers, sensitivity, and communication challenges more quickly and cost-effectively. Armed with this knowledge, personal protocols can adapt and succeed in dynamic conditions, make smarter choices, de-risk decisions, position for success, and capitalize on healthy choices that are more effective, saving both time and money.”

“Starting PureStrategy.ai began with my namesake Brownell Reduction Method, born out of the desire to track clusters of individuals with similar attitudes over time while minimizing the cost of data collection. I always knew that I wanted to start a business. I have many entrepreneurs in my family, including both of my grandmothers and my great aunt, who showed it was possible for women to succeed in business too. The high point was having our work highlighted by Dr. Mark Howden, 2007 Nobel Peace Prize recipient and climate change researcher as a significant contribution to the field during his Melbourne keynote. It is now used by research groups around the world and in Fortune 500 companies to track groups of interest, and resulted in 10 academic publications with the research team at Federation University, Australia. I never quite got the bug of academic research and publishing out of my system. I worked with the Human-Computer Interaction Lab and Numerical Simulation Labs in the Computer Science Department at the University of Saskatchewan to produce award-winning work in Gamification, pioneered new research methodology with the Institutional Research and Planning Department at the University of Regina, and created new methods to understand students’ entry into the labour market with researchers at the Royal Melbourne Institute of Technology. Then, on to grad school at Carleton University where I received the Paul Stothart Memorial Scholarship, wrote a thesis about intertemporal pricing strategies for firms introducing new products, somehow managing to combine my interests in business, data science, economics, and human behaviour.”